If you'll get into a stranger's car, then why won't you trust your colleague's sales report? It's a fair question, and it gets at something I think about a lot when helping organisations with their self-service data strategy. We trust platforms like Uber, Airbnb, and Tinder with some pretty significant decisions, often involving strangers, money, or both. But inside our own organisations, people won't touch a dataset they didn't build themselves. Self-service data strategy su